What trade names, service marks, and trademarks does Jersey Mike's own?
Jersey_Mikes Franchise · 2025 FDDAnswer from 2025 FDD Document
g; all of which may be changed, improved and further developed by Franchisor from time to time; and
Franchisor is the owner of all right, title and interest together with all the goodwill connected therewith in and to the trade names, service marks and trademarks "JERSEY MIKE'S", "JERSEY MIKE'S ESTABLISHED IN '56 PT. PLEASANT, plus the design", "MIKE'S, plus the design", associated logos, commercial symbols, and such other trade names, service marks, and trademarks as are now designated (and may be designated by Franchisor in writing in the future) as part of the System (referred to as "Marks"), and Franchisor continues to develop, use and control such Marks for the benefit and use of itself and its franchisees in order to identify for the public the source of products and services marketed thereunder and to represent the System's high standards of operations, quality, food products, appearance, and service; and
Franchisee desires to operate a JE RSEY MIKE'S Restaurant ("Restaurant") under Franchisor's System and wishes to obtain a franchise from Franchisor for that purpose, as well as to receive the training and other assistance provided by Franchisor in connection therewith; and
Franchisee understands and acknowledges the importance of Franchisor's standards of quality and service and the necessity of operating the JERSEY MIKE'S Restaurant in conformity with Franchisor's standards and specifications;
Source: Item 22 — CONTRACTS (FDD page 77)
What This Means (2025 FDD)
According to Jersey Mike's 2025 Franchise Disclosure Document, the company owns the rights, title, and interest to its trade names, service marks, and trademarks. These include "JERSEY MIKE'S", "JERSEY MIKE'S ESTABLISHED IN '56 PT. PLEASANT, plus the design", and "MIKE'S, plus the design", along with associated logos and commercial symbols. Jersey Mike's also owns other trade names, service marks, and trademarks that are designated as part of its system, with the ability to designate more in the future. These marks are used to identify the source of Jersey Mike's products and services and to represent the system's standards for operations, quality, food products, appearance, and service.
Jersey Mike's continues to develop, use, and control these marks for the benefit of itself and its franchisees. However, Jersey Mike's makes no representation or warranty regarding the use, exclusive ownership, validity, or enforceability of the marks. If, at any time, Jersey Mike's deems it advisable to modify or discontinue the use of any mark, franchisees must comply with the company's directions within a reasonable time after notice.
This means that while franchisees are granted the right to use these marks under the Franchise Agreement, they do not gain any independent ownership or rights to them. Jersey Mike's retains the authority to change or discontinue any mark, and franchisees are obligated to follow these changes. This is a fairly standard practice in franchising, as it allows the franchisor to maintain brand consistency and adapt to market changes. However, it also means that franchisees have limited control over the brand's image and must rely on Jersey Mike's to protect and manage the trademarks effectively.