What responsibilities does JMFS have under the Management Agreement with Jersey Mike's Company?
Jersey_Mikes Franchise · 2025 FDDAnswer from 2025 FDD Document
At the time of closing of the 2019 Securitization Transaction, JMFS entered into a management agreement, dated December 23, 20 19, with Company and some of its affiliates ("Management Agreement"). JMFS's responsibilities under the Management Agreement include performing certain franchise, marketing, development, intellectual property, technology and operational and reporting services on behalf of Company. JMFS also provides management services in relation to administration of the Corporate Advertising and Development Fund, the National Media Fund, and the Cooperative Advertising Fund (each described in Item 11).
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Jersey Mike's 2025 Franchise Disclosure Document, JMFS (Jersey Mike's Franchise Systems, LLC) has specific responsibilities outlined in the Management Agreement with Jersey Mike's Company (A SUB ABOVE, LLC). These responsibilities encompass a range of crucial services necessary for the operation and support of the Jersey Mike's franchise system.
JMFS is tasked with performing franchise-related services, which likely include franchisee recruitment, training, and ongoing support. Additionally, JMFS handles marketing services to promote the Jersey Mike's brand and attract customers. Development services are also within JMFS's purview, suggesting they are involved in the expansion and site selection aspects of the franchise system. Protecting and managing the brand's intellectual property is another key responsibility, ensuring that trademarks and other proprietary assets are safeguarded. JMFS also provides technology and operational support, ensuring franchisees have the necessary tools and systems to run their businesses efficiently. Finally, JMFS is responsible for reporting services, which likely involve collecting and analyzing data from franchisees to monitor performance and identify areas for improvement.
JMFS also manages the administration of various advertising funds, including the Corporate Advertising and Development Fund, the National Media Fund, and the Cooperative Advertising Fund. These funds are crucial for financing marketing and advertising initiatives at different levels, from national campaigns to local cooperative efforts. The proper management of these funds ensures that franchisees receive the marketing support they need to succeed in their respective markets. This comprehensive set of responsibilities highlights the significant role JMFS plays in supporting the Jersey Mike's franchise system, even after the 2019 Securitization Transaction.