How much is the Grand Opening Advertising fee for a Jersey Mikes transfer or relocation?
Jersey_Mikes Franchise · 2025 FDDAnswer from 2025 FDD Document
in special circumstances.
2 Grand Opening Advertising. You must pay Company a nonrefundable $12,500 ($5,000 if you are purchasing an existing Restaurant or relocating your existing Restaurant with Company approval), all of which will be used to conduct a Grand Opening Advertising program for your Restaurant. The fee is due when you sign a lease for the Restaurant or upon Company approved transfer and must be paid via your automatic clearing house (ACH) a ccount as described above. Company will
Source: Item 6 — OTHER FEES (FDD pages 15–24)
What This Means (2025 FDD)
According to Jersey Mike's 2025 Franchise Disclosure Document, franchisees who are purchasing an existing restaurant or relocating their existing restaurant with company approval must pay a Grand Opening Advertising fee of $5,000. This fee is non-refundable and is specifically designated for conducting a grand opening advertising program for the restaurant.
The fee is due when the franchisee signs a lease for the restaurant or upon company-approved transfer. Payment must be made via automatic clearing house (ACH). Jersey Mike's will consult with the franchisee regarding the grand opening advertising program, but the company retains full discretion over expenditures and the content of the program.
This reduced fee for transfers or relocations is significantly lower than the standard $12,500 fee for new Jersey Mike's restaurants. This difference likely reflects the reduced need for extensive advertising when an existing business is simply changing hands or location, as there is already some brand awareness in place. Prospective franchisees should be aware that while they will be consulted, Jersey Mike's ultimately controls how the grand opening advertising funds are spent.