What are franchisees required to do regarding highway signage for their Jersey Mikes restaurant?
Jersey_Mikes Franchise · 2025 FDDAnswer from 2025 FDD Document
10.1 Franchisee will submit to Franchisor or its designated agency, for its prior approval, all promotional materials and advertising to be used by Franchisee, including, but not limited to, newspapers, radio, television, and internet advertising, direct mail advertising, specialty and novelty items, signs, boxes, napkins, bags and wrapping papers, as well as any advertisement for the sale
Source: Item 22 — CONTRACTS (FDD page 77)
What This Means (2025 FDD)
Based on the 2025 Jersey Mikes Franchise Disclosure Document, the document does not provide specific details about franchisee requirements for highway signage. However, the FDD does state that franchisees must get approval from Jersey Mikes for all promotional materials and advertising, including signs. This suggests that while highway signage isn't explicitly mentioned, it would likely fall under the umbrella of advertising materials requiring franchisor approval.
Item 22 of the FDD discusses the contracts franchisees must adhere to, and it outlines various aspects of advertising and branding. It states that franchisees need to get approval for any signs they plan to use. This is to ensure that all advertising aligns with Jersey Mike's brand standards and protects the public image of the restaurants.
Prospective franchisees should inquire with Jersey Mikes about specific requirements or guidelines for highway signage during their due diligence. This would include understanding the approval process, any restrictions on placement or design, and whether there are preferred vendors for producing such signage. Getting clarity on these aspects will help franchisees avoid potential conflicts and ensure compliance with Jersey Mikes's standards.