What business is Jersey Mike's primarily engaged in?

According to Jersey Mike's 2025 Franchise Disclosure Document, the company is primarily in the business of franchising Jersey Mike's submarine sandwich restaurants, which are characterized as a fast-casual restaurant concept. Jersey Mike's franchises its trademarks, trade names, service marks, logos, marketing concepts, and marketing programs, which are considered the core attributes of its franchised operations.

For a prospective franchisee, this means that the core business model they are investing in is a well-established fast-casual restaurant specializing in submarine sandwiches. The franchise provides not just the brand name but also a complete operational system, including marketing and branding.

This indicates that franchisees benefit from a recognized brand and a standardized business approach. However, it also means franchisees must adhere to Jersey Mike's established standards and guidelines in all aspects of their restaurant's operation.