Under what conditions would Jack In The Box consider using a public figure?
Jack_In_The_Box Franchise · 2025 FDDAnswer from 2025 FDD Document
Company may develop and execute marketing programs and activities relating to JACK IN THE BOX restaurants and direct, prepare and/or place advertising, promotions and/or communications to build the brand. The marketing programs and activities may include, but are not limited to: preparing and conducting digital, social, television, radio, magazine, and newspaper advertising campaigns; purchasing radio, television, digital, social, magazine, newspaper and other media for the distribution of advertising campaigns; advertising through direct mail and outdoor billboards; preparing and conducting marketing/brand surveys and research, which may include awareness and usage surveys, focus groups, marketing surveys and consumer feedback surveys; public relations activities; research, development and testing of products, packaging, and concepts; brand positioning and marketing activation; preparing, conducting, providing for first party and/or third party sales and/or delivery campaigns, promotions, discounts, coupons, deals; preparing and executing e-mail and internet-based marketing programs; employing advertising, public relations, and branding agencies and other professional consultants; and providing point-of-purchase, collateral and other marketing materials to
Source: Item 18 — PUBLIC FIGURES (FDD page 81)
What This Means (2025 FDD)
Based on the 2025 Jack In The Box Franchise Disclosure Document, the company may develop and execute marketing programs and activities to build the brand. These marketing programs and activities may include preparing and conducting advertising campaigns through various media such as digital, social, television, radio, magazine, and newspaper. Jack In The Box may also purchase media for advertising campaigns and conduct marketing surveys and research. Public relations activities are also a component of the marketing programs.
Jack In The Box employs advertising, public relations, and branding agencies, along with other professional consultants, to assist in these marketing efforts. They also provide point-of-purchase, collateral, and other marketing materials to restaurants operating under the Jack In The Box system. The company has established a Marketing Fund to cover the expenses of these programs and activities. This fund consists of marketing fees paid by franchisees, contributions from Jack In The Box, and other amounts obtained from third parties.
While the FDD details the scope of Jack In The Box's marketing activities, it does not specifically mention the use of public figures or celebrities in advertising or promotional campaigns. A prospective franchisee should inquire directly with Jack In The Box about their policies and practices regarding the use of public figures in marketing, including the conditions under which they would consider featuring a public figure in their advertising.