Does Jack In The Box require approval of all advertising or promotional materials?
Jack_In_The_Box Franchise · 2025 FDDAnswer from 2025 FDD Document
If franchisees want to use marketing or advertising materials they have developed, including any internet-based advertising, they must obtain the Company's written approval before using them. (See Exhibit F-1, Franchise Agreement, Section 5.)
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 70)
What This Means (2025 FDD)
According to Jack In The Box's 2025 Franchise Disclosure Document, franchisees must obtain written approval from Jack In The Box before using any marketing or advertising materials they develop, including internet-based advertising. This requirement ensures that all advertising aligns with the brand's standards and image. However, the franchisee is not required to spend additional amounts on advertising other than paying the Marketing Fee.
Jack In The Box develops and executes marketing programs and activities for the brand, which may include digital, social, television, radio, and out-of-home advertising campaigns. They also handle media purchasing and conduct marketing research. The company has complete discretion regarding the choice of media outlets and whether funds are spent locally, regionally, or nationally.
While franchisees are generally not required to spend additional amounts on advertising beyond the Marketing Fee, they may incur costs for marketing-related activities like loyalty programs or promotions. Jack In The Box typically spends approximately 20% of the Marketing Fees in the market from which the fees were collected and collaborates with franchisees on market activities, although this practice may vary. There is no franchisee advertising council, but the company has formed a Leadership Advisory Council.