Does Jack In The Box currently use a public figure to recommend its franchises?

According to the 2025 Jack In The Box Franchise Disclosure Document, Jack In The Box does not currently utilize any public figures in their business name or trademarks, nor do they use public figures to endorse or recommend their franchises. This means that Jack In The Box is not actively using celebrity endorsements to promote franchise opportunities.

For a potential franchisee, this indicates that the brand's marketing strategy relies on other methods to attract franchisees, such as franchise brokers, as indicated in Item 22, or the general reputation and recognition of the Jack In The Box brand itself. The absence of celebrity endorsements could be seen as a more cost-effective approach, as the company may be investing in other areas such as marketing programs and activities, as detailed in Item 11, to build brand awareness.

While the FDD states that Jack In The Box does not currently use public figures, this could change in the future. Franchisees should monitor the company's marketing strategies and any potential shifts in their approach to franchise recruitment. It is also worth noting that the effectiveness of celebrity endorsements can vary, and a brand's success is often determined by a combination of factors, including brand recognition, operational support, and marketing efforts.