Can Itan use the Brand Fund for any programs or activities they deem appropriate to improve the Itan System?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
We administer the Brand Fund to promote public awareness of our brand and improve our System. We may use the Brand Fund to pay for any of the following in our discretion:
- developing, distributing or administering advertising and marketing materials and programs
- conducting and administering promotions, contests or giveaways
- public and consumer relations and publicity
- brand development
- sponsorships and charitable and nonprofit donations and events
- research and development of technology, products and services
- website development and search engine optimization
- development, maintenance and promotion of an ecommerce platform
- development and implementation of quality control programs
- conducting market research
- changes and improvements to the System
- fees and expenses charged by advertising agencies we engage to provide marketing services
- collecting and accounting for brand fund fees and preparing financial accountings of the Brand Fund
- legal fees to defend claims brought against you and/or the fund based on fund expenditures or activities
- any other programs or activities we deem appropriate to promote or improve the System reimbursing us for administrative, overhead and other expenses we incur to administer the Brand Fund, including compensation paid to our personnel for time spent working on Brand Fund matters
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–31)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, Itan has broad discretion over how the Brand Fund is used. Itan administers the Brand Fund to promote public awareness of the brand and improve the Itan system.
Itan may use the Brand Fund to pay for various activities, including developing advertising and marketing materials, conducting promotions, public relations, brand development, sponsorships, research and development, website development, quality control programs, market research, and system improvements.
Specifically, Itan can use the Brand Fund for "any other programs or activities we deem appropriate to promote or improve the System" and to reimburse Itan for administrative and overhead expenses to administer the Brand Fund, including compensation paid to Itan personnel for time spent working on Brand Fund matters.