Under what circumstances does Itan not need to consider substitute goods or alternative suppliers?

According to Itan's 2025 Franchise Disclosure Document, Itan does not need to consider substitute goods or alternative suppliers for goods that are proprietary or branded with their Marks. This means that if Itan has developed specific goods unique to their brand or if goods are branded with Itan's trademarks, service marks, trade names, and logos, franchisees are required to use those specific goods.

This requirement allows Itan to maintain uniformity and quality across all franchise locations. By mandating the use of proprietary or branded goods, Itan can ensure that customers receive a consistent experience and that the brand's reputation is protected. This control extends to all service marks, trademarks, trade names, and logos that Itan designates and authorizes for use by its salons.

For a prospective franchisee, this means they will have limited flexibility in sourcing certain goods. While they may be able to propose alternative suppliers for non-proprietary or non-branded items, Itan retains the right to mandate specific sources for key products and supplies that define the brand. Franchisees need to be aware of these restrictions and factor them into their operational planning and cost analysis.