What is the time period defined as the grand opening period for an Itan Salon?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
als at your expense; and/or (d) contract with third-party suppliers to create and sell these materials to you.
10.3. Your Marketing Activities.
- (a) Grand Opening Marketing. We will assist you in developing a grand opening marketing plan, which must be approved by us. You must implement a grand opening marketing campaign to promote the opening of your Salon in compliance with the approved grand
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, the grand opening period for a new salon commences 30 days before the anticipated opening date and extends until 60 days after the opening date. This means the grand opening period spans a total of 90 days.
Itan requires franchisees to implement a grand opening marketing campaign to promote the opening of their salon, adhering to an approved plan and the guidelines in the manual. Franchisees must spend a minimum of $5,000 on approved grand opening marketing expenditures during this period. Itan may recommend a higher spending amount based on local market conditions and the franchisee's marketing plan, but this is not mandatory.
Following the grand opening period, franchisees are also required to report their grand opening marketing expenditures to Itan no later than 60 days after the period concludes. This ensures compliance with the marketing requirements and allows Itan to monitor the effectiveness of the grand opening campaigns.