After termination, expiration, or transfer of the Itan franchise agreement, what must the franchisee and owners immediately cease?

According to Itan's 2025 Franchise Disclosure Document, after the termination, expiration, or transfer of the Franchise Agreement, both the franchisee and the owners must immediately cease use of the Intellectual Property. This obligation is part of the post-term obligations outlined in the agreement.

In practical terms, this means that upon the end of the franchise relationship, the franchisee can no longer use Itan's trademarks, service marks, logos, and other proprietary identifiers. This includes refraining from using the Itan name in any business operations, marketing materials, or advertising. The franchisee must also discontinue using any materials or systems associated with Itan's brand identity.

This requirement is standard in franchising to protect the brand's integrity and prevent consumer confusion. Failure to comply with this provision could result in legal action by Itan to enforce its intellectual property rights. Franchisees should be aware of these post-term obligations and plan accordingly to ensure a smooth transition when the franchise agreement ends, whether through termination, expiration, or transfer.