What standards must all advertising by an Itan franchisee conform to?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
- 11.1. Generally. You must operate your Salon in full compliance with this Agreement, the Manual and our standards in order to maintain the goodwill associated with the Marks.
- 11.2. Brand Standards Manual. You must develop and operate your Salon in strict compliance with the Manual. The Manual may contain, among other things:
- (e) policies and procedures pertaining to: (iv) marketing and advertising;
The Manual is designed to establish and protect our brand standards and the uniformity and quality of the goods and services offered by Salons. We can modify the Manual at any time. Modifications are binding at the time we notify you of the change, subject to any "grace period" we provide to implement the change. All mandatory provisions in the Manual (whether included now or in the future) are binding on you. The Manual may consist of written text as well as videos, tutorials, training modules, recordings and/or other means of communication.
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, franchisees must operate their salons and develop them in strict compliance with the brand's standards manual. This manual may include policies and procedures pertaining to marketing and advertising. The manual is designed to establish and protect Itan's brand standards, as well as ensure uniformity and quality in the goods and services offered by all Itan salons.
Itan can modify the manual at any time, and these modifications become binding once the franchisee receives notification of the change. Franchisees are subject to any grace period Itan provides to implement the change. All mandatory provisions in the manual, whether present or future, are binding on the franchisee. The manual may consist of written text, videos, tutorials, training modules, recordings, and other means of communication.
This means that as an Itan franchisee, you must adhere to the advertising guidelines set forth in the brand standards manual, which Itan can change at any time. It is important to stay updated on any modifications to these guidelines to ensure compliance and maintain the brand's uniformity.