Can Itan set maximum or minimum prices for membership fees and other goods and services?

According to Itan's 2025 Franchise Disclosure Document, Itan provides suggested retail pricing to franchisees, but franchisees have some pricing flexibility. Franchisees can deviate from the suggested retail pricing at their discretion. However, Itan's approval is required for any price deviation that is more than 5% higher or lower than the suggested retail price, unless it is part of a temporary advertising campaign that Itan has already approved.

Furthermore, Itan retains the right to set maximum or minimum prices, or even specify the exact prices, for membership fees and other goods and services that franchisees sell. This control is subject to applicable laws, including those related to limited-time promotional pricing. This means Itan can dictate the pricing of core offerings like memberships to ensure brand consistency and competitiveness across all locations.

This pricing policy has several implications for prospective Itan franchisees. While franchisees have some autonomy in setting prices, Itan maintains significant control over pricing, especially for membership fees and promotional offers. Franchisees need to be aware that Itan can mandate specific pricing strategies, which could impact their profit margins and revenue projections. Franchisees should discuss Itan's pricing strategies and promotional plans during the due diligence process to fully understand the potential impact on their business.