What is the review period for Itan to approve or disapprove advertising and marketing materials?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
Prior to use, we must approve all advertising and marketing programs and materials you intend to use, including all materials we did not prepare or previously approve, or that we prepare or approve and you modify.
We must also approve the media you use.
You may not use any advertising materials, programs or media that we have not approved or that we approve and later disapprove.
We have 10 business days to review and approve or disapprove advertising and marketing materials and programs you submit.
Our failure to approve them within the 10 business-day period constitutes our disapproval.
Any advertising you propose and we approve is an "Improvement" for purposes of §17.5.
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, Itan has a 10 business day review period to approve or disapprove advertising and marketing materials and programs submitted by the franchisee. If Itan fails to approve the materials within this 10 business day period, it is considered a disapproval. Franchisees must receive approval from Itan before using any advertising or marketing materials, including materials that Itan did not prepare, materials that Itan previously approved, or materials that Itan prepared or approved but the franchisee has modified. This approval extends to the media used for advertising as well.
This requirement ensures that all advertising and marketing efforts align with Itan's brand standards and legal requirements. It also allows Itan to maintain control over the brand's image and messaging. The franchisee bears the responsibility of ensuring all advertising is factual, ethical, and compliant with laws, as well as respecting the intellectual property rights of others.
The stipulation that a lack of response within 10 business days constitutes disapproval places a clear deadline on Itan, but also puts the onus on the franchisee to plan ahead and submit materials well in advance of any planned marketing campaigns. This could impact the franchisee's ability to react quickly to market changes or promotional opportunities. Furthermore, any advertising that Itan approves becomes an "Improvement," which Itan can then use for its own purposes.
For prospective Itan franchisees, it is crucial to understand these advertising approval protocols and incorporate them into their marketing strategies. Franchisees should inquire about the specific criteria Itan uses to evaluate advertising materials and any guidelines or restrictions that may apply. Understanding these requirements upfront can help streamline the approval process and avoid potential delays or conflicts.