Does Itan require approval of my own advertising and marketing materials and programs?

According to Itan's 2025 Franchise Disclosure Document, franchisees must obtain approval from Itan for their advertising and marketing materials and programs. Specifically, franchisees can develop their own advertising and marketing materials and programs, but Itan must approve them in advance, including the media used. Franchisees are prohibited from using any advertising materials, programs, or media that Itan has not approved.

This requirement ensures that all advertising and marketing efforts align with Itan's brand standards and marketing strategies. It allows Itan to maintain consistency in its messaging and protect its brand image across all franchise locations. While franchisees have the flexibility to create their own materials, they must adhere to Itan's guidelines and obtain prior approval.

Itan also controls the Salon's Instagram account, requiring franchisees to comply with Itan's social media policy, obtain approval for all content before posting, and potentially contract with a social media company designated by Itan. Except for the webpage that Itan provides, franchisees are restricted from developing or maintaining any other website or digital presence related to their Salon, utilizing the Internet for digital or online advertising, or engaging in e-commerce. These restrictions highlight Itan's control over the brand's online presence and marketing activities.