What is the minimum population size for an Itan franchise territory?

According to Itan's 2025 Franchise Disclosure Document, the brand grants a territory with a minimum population of 50,000. The FDD specifies that if Itan approves a franchisee's site before the Franchise Agreement is signed, the territory will be identified in Part E of ATTACHMENT "A" to the Franchise Agreement. Otherwise, the territory details will be included in the Site Approval Notice sent after site approval.

It's important to note that Itan has no obligation to modify the territory based on population changes during the term of the Franchise Agreement. However, upon renewal of the agreement, Itan reserves the right to modify the territory in accordance with its then-current territory guidelines and criteria. This means that while the initial territory is set with a minimum population, it could change when the franchise agreement is up for renewal.

This has implications for prospective franchisees as the population density of their territory directly impacts the potential customer base and revenue. While a minimum population is guaranteed at the start, franchisees should consider the long-term potential and possible changes to the territory upon renewal. It is also important to note that the franchisee will not receive an exclusive territory, and may face competition from other franchisees, from outlets that Itan owns, or from other channels of distribution or competitive brands that Itan controls.