What are the 'Marks' that Itan Salons are authorized to use?

According to Itan's 2025 Franchise Disclosure Document, the 'Marks' encompass all service marks, trademarks, trade names, and logos that Itan designates and authorizes its salons to use. These include iTAN®, iTAN SUN SPRAY SPA®, and their associated logos. Additionally, the 'Marks' extend to any distinctive trade dress that identifies an Itan Salon or the products it sells.

For a prospective franchisee, this means that the visual identity and branding elements of their Itan salon are strictly controlled by the franchisor. Franchisees are licensed to use these Marks, but they do not own them and must adhere to Itan's standards for their display and usage. This ensures brand consistency across all Itan locations, which is a common practice in franchising.

It is important for franchisees to understand that Itan retains the right to change these Marks at any time. If Itan modifies its branding, franchisees are obligated to implement these changes at their own expense. This could involve updating signage, marketing materials, and other elements to align with the new brand identity. While this ensures the brand remains current, it also poses a financial risk to franchisees who must bear the costs of these updates. Franchisees should factor in potential rebranding expenses when assessing the overall investment.

Furthermore, franchisees are prohibited from using the Marks in any way that is not expressly authorized by Itan. This includes using the Marks in a modified form, as part of a corporate or trade name, or with any unauthorized prefixes, suffixes, or other modifying elements. Franchisees must also identify themselves as the independent owners of their salons in a manner prescribed by Itan. These restrictions are designed to protect the integrity and value of the Itan brand and prevent any potential confusion among customers.