What happens if Itan prepares or approves advertising and the franchisee modifies it?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
Prior to use, we must approve all advertising and marketing programs and materials you intend to use, including all materials we did not prepare or previously approve, or that we prepare or approve and you modify.
We must also approve the media you use.
You may not use any advertising materials, programs or media that we have not approved or that we approve and later disapprove.
We have 10 business days to review and approve or disapprove advertising and marketing materials and programs you submit.
Our failure to approve them within the 10 business-day period constitutes our disapproval.
Any advertising you propose and we approve is an "Improvement" for purposes of §17.5.
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, franchisees must obtain approval before using any advertising and marketing programs. This includes materials that Itan did not prepare, materials Itan previously approved, or materials that Itan prepares or approves but the franchisee then modifies. Franchisees also need approval for the media they intend to use for advertising.
Itan franchisees cannot use any advertising materials, programs, or media that Itan has not approved or that Itan approves and later disapproves. Itan has 10 business days to review and either approve or disapprove the advertising and marketing materials submitted by the franchisee. If Itan fails to respond within this 10-day period, it is considered a disapproval.
Any advertising that the franchisee proposes and Itan approves is considered an "Improvement." According to the FDD, "Improvement" means any idea, addition, modification or improvement to the (a) goods or services offered or sold at a Salon, (b) method of operation of a Salon, (c) processes, systems or procedures utilized by a Salon, (d) marketing, advertising or promotional materials, programs or strategies utilized by a Salon or (e) trademarks, service marks, logos or other intellectual property utilized by a Salon, whether developed by you, Franchisee, us or any other person.