What happens if Itan disapproves advertising materials after initially approving them?

According to Itan's 2025 Franchise Disclosure Document, a franchisee cannot use any advertising materials, programs, or media that Itan has disapproved, even if they were previously approved. This applies to all advertising and marketing programs and materials, including those that Itan did not prepare or previously approve, or those that Itan prepared or approved but the franchisee has modified. It also extends to the media used for advertising.

This policy gives Itan significant control over the franchisee's advertising and marketing efforts. It means that even after investing time and resources into creating materials that were initially approved, a franchisee may be forced to discontinue their use. This could lead to wasted expenses and the need to quickly develop new marketing strategies.

Furthermore, the FDD states that Itan will set up and own the Instagram account for the franchisee's salon. The franchisee must get approval for all content before posting and must immediately remove any post that Itan disapproves, including posts that were previously approved. This highlights the extent of control Itan maintains over the franchisee's online presence and marketing efforts, even down to specific social media posts.

Prospective Itan franchisees should carefully consider these restrictions and the potential impact on their ability to market their salons effectively. It is important to understand the reasons why Itan might reverse its approval of advertising materials and to factor in the risk of needing to replace marketing campaigns on short notice.