When does the grand opening period end for an Itan Salon?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
case there will be no additional charge; (c) provide online access to these materials, in which case you must print the materials at your expense; and/or (d) contract with third-party suppliers to create and sell these materials to you.
10.3. Your Marketing Activities.
- (a) Grand Opening Marketing. We will assist you in developing a grand opening marketing plan, which must be approved by us. You must implement a grand opening marketing campaign to promote the opening of your Salon in compliance with the approved grand opening marketing plan and the requirements in the Manual. You must spend at least $5,000 on approved grand opening marketing expenditures during the grand opening period, which commences 30 days before your anticipated opening date and ends 60 days after your opening date. Based on our assessment of your local market conditions and grand opening marketing plan, we may recommend (but not require) that you spend more than the $5,000 minimum.
- (b) Ongoing Marketing.
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, the grand opening period for a new salon concludes 60 days after the salon's opening date. During this period, Itan requires franchisees to implement a grand opening marketing campaign, following a plan approved by Itan. Franchisees must spend a minimum of $5,000 on approved grand opening marketing expenditures during this time.
Itan may also recommend that franchisees spend more than the $5,000 minimum based on their assessment of local market conditions and the franchisee's grand opening marketing plan. Franchisees are also required to submit a report detailing their grand opening marketing campaign expenditures no later than 60 days after the grand opening period expires.
This grand opening expenditure is separate from the ongoing local marketing commitment, where franchisees must spend at least 2% of monthly Gross Sales on local advertising after opening. Itan may increase this local marketing commitment with 30 days' notice, up to a maximum of 3.5% of Gross Sales. Franchisees must ensure all advertising is factual, ethical, and compliant with all laws, and that it does not infringe on the intellectual property rights of others.