When does the grand opening period commence for an Itan Salon?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
case there will be no additional charge; (c) provide online access to these materials, in which case you must print the materials at your expense; and/or (d) contract with third-party suppliers to create and sell these materials to you.
10.3. Your Marketing Activities.
- (a) Grand Opening Marketing. We will assist you in developing a grand opening marketing plan, which must be approved by us. You must implement a grand opening marketing campaign to promote the opening of your Salon in compliance with the approved grand opening marketing plan and the requirements in the Manual. You must spend at least $5,000 on approved grand opening marketing expenditures during the grand opening period
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, the grand opening period starts 30 days before the anticipated opening date of the salon. Franchisees are expected to implement a grand opening marketing campaign to promote the opening of their Itan salon. This campaign must align with an approved grand opening marketing plan and the requirements outlined in the Itan manual.
Itan requires franchisees to spend a minimum of $5,000 on approved grand opening marketing expenditures during this period. However, Itan may recommend that franchisees spend more than this minimum amount based on their assessment of local market conditions and the franchisee's grand opening marketing plan. This suggests that Itan tailors its recommendations to the specific circumstances of each location, potentially requiring a larger investment in areas with greater competition or higher marketing costs.
It's important to note that franchisees must submit a report detailing their expenditures on the grand opening marketing campaign within 60 days after the grand opening period concludes, as outlined in Section 10.3(a) of the franchise agreement. This ensures that franchisees are accountable for their marketing spend and that Itan can track the effectiveness of different marketing strategies.