Must Itan franchisees comply with any minimum advertised pricing policy?

According to Itan's 2025 Franchise Disclosure Document, franchisees must comply with any minimum advertised pricing policy that Itan establishes. This means that Itan has the right to set a floor for advertised prices, and franchisees must not advertise below that price.

For a prospective franchisee, this policy could impact their ability to attract customers through discounts or promotions. If Itan sets a minimum advertised price that is higher than what a franchisee would prefer to advertise, it could limit their flexibility in responding to local market conditions or competitive pressures.

Minimum advertised pricing policies are relatively common in franchising, particularly in systems where brand image and price consistency are considered important. Franchisees should inquire about the specifics of Itan's minimum advertised pricing policy, including how it is determined, how often it is updated, and what recourse a franchisee has if they believe the policy is negatively impacting their business. Understanding these details is crucial for assessing the potential impact on profitability and marketing strategies.