For an Itan franchise, what is the 'Conversion Date' defined as?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not utilize any of our Marks, including, without limitation, by advertising or promoting the upcoming conversion of your Current Business to an iTAN Salon at any time prior to our issuance of a written "Certificate of Conversion Completion" confirming: (a) you have complied with all conversion requirements set forth in this Addendum and all other pre-opening obligations set forth in the Franchise Agreement; and (b) your Premises is ready to commence operations as an iTAN Salon (your "Conversion Date").
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, the Conversion Date is defined as the date when Itan issues a written "Certificate of Conversion Completion." This certificate confirms that the franchisee has met all conversion requirements outlined in the Conversion Addendum and the Franchise Agreement, and that the premises are ready to operate as an Itan Salon.
Prior to receiving this certificate, franchisees are prohibited from using Itan's marks to advertise or promote the upcoming conversion of their current business into an Itan Salon. The franchisee must complete the conversion of their premises into an Itan Salon by the deadline specified in Attachment B of the Conversion Addendum.
The Conversion Date is a critical milestone as it triggers several obligations and timelines. For example, the initial payment of royalty and brand fund fees are due the first Wednesday following the Conversion Date, based on gross sales generated from the Conversion Date through the preceding Sunday. Additionally, within 30 days after the Certificate of Conversion Completion is issued, the franchisee must spend at least $5,000 on advertising and marketing to promote the conversion and reopening as an Itan Salon.