What are some of the factors Itan considers when reviewing proposed sites?

According to Itan's 2025 Franchise Disclosure Document, when reviewing proposed sites, Itan considers several factors. These include the general location, visibility, size, condition, and characteristics of the building. They also assess parking and accessibility, traffic counts and patterns, and the existence and location of competitive businesses and anchor tenants or traffic generators. Furthermore, Itan takes into account the general character of the neighborhood, local demographic data, and economic indicators. Finally, they consider the Lease Addendum terms.

For a prospective franchisee, this means that Itan has a defined set of criteria for site selection that goes beyond just square footage and location type. Itan's typical Salon is 1,500 to 2,000 square feet, ideally 1,700 square feet, with 10 to 15 rooms, located in strip centers near businesses that generate traffic, such as gyms, grocery stores, hair and nail salons, dry cleaners, and coffee shops. The site should be highly visible, easily accessible, and located on the ground floor with direct parking access.

It is important to note that the franchisee is responsible for identifying the site and obtaining Itan's approval within 90 days of signing the Franchise Agreement. Failure to meet this deadline or to agree on a site can result in the termination of the agreement. While Itan does not review the lease terms, they require the landlord to sign a Lease Addendum to protect their interests, and they may waive this requirement or ask the franchisee to find a new site if the landlord refuses. This highlights the importance of thorough due diligence and negotiation skills when securing a location for an Itan franchise.