What is the duration of the grand opening period for an Itan Salon, in relation to the opening date?
Itan Franchise · 2025 FDDAnswer from 2025 FDD Document
case there will be no additional charge; (c) provide online access to these materials, in which case you must print the materials at your expense; and/or (d) contract with third-party suppliers to create and sell these materials to you.
10.3. Your Marketing Activities.
- (a) Grand Opening Marketing. We will assist you in developing a grand opening marketing plan, which must be approved by us. You must implement a grand opening marketing campaign to promote the opening of your Salon in compliance with the approved grand opening marketing plan and the requirements in the Manual. You must spend at least $5,000 on approved grand opening marketing expenditures during the grand opening period, which commences 30 days before your anticipated opening date and ends 60 days after your opening date. Based on our assessment of your local market conditions and grand opening marketing plan, we may recommend (but not require) that you spend more than the $5,000 minimum.
- (b) Ongoing Marketing.
Source: Item 23 — RECEIPT (FDD pages 44–190)
What This Means (2025 FDD)
According to Itan's 2025 Franchise Disclosure Document, the grand opening period for a new salon spans 90 days. This period starts 30 days before the anticipated opening date and extends until 60 days after the salon's opening.
Itan requires franchisees to implement a grand opening marketing campaign to promote the opening of their salon. Franchisees must spend at least $5,000 on approved grand opening marketing expenditures during this 90-day period. However, Itan may recommend that franchisees spend more than the minimum $5,000 based on their assessment of local market conditions and the grand opening marketing plan.
Within 60 days after the grand opening period, franchisees must submit a report detailing their expenditures on the grand opening marketing campaign, as outlined in Section 10.3(a) of the franchise agreement. This report ensures compliance with Itan's marketing requirements and helps Itan monitor the effectiveness of grand opening strategies.