According to Itan's 2025 Franchise Disclosure Document, to qualify for the Veterans Discount, a person holding at least a 51% interest in the franchise must be an honorably discharged veteran of any branch of the United States military. The required documentation is a Form DD-214. If these conditions are met, the franchisee will receive a $4,950 discount, reducing the initial franchise fee for the first salon from $49,500 to $44,550.

It is important to note that the Veterans Discount applies only to the first franchised salon purchased unless the first salon qualifies for the Conversion Discount. In that case, the Veterans Discount will be applied to the next salon purchased that is not a Conversion Salon. This is a notable benefit for veterans looking to start a business, as it lowers the initial investment required to open an Itan franchise.

Itan also offers a Multi-Unit Discount and a Conversion Discount, but these cannot be combined with the Veterans Discount, with the exception noted above. If multiple discounts apply, Itan will apply the discount that results in the lowest initial franchise fee. Franchisees should carefully consider which discount provides the most financial benefit when investing in an Itan franchise.