On what date was the 'iTAN' mark registered for the Itan franchise?

According to Itan's 2025 Franchise Disclosure Document, the 'iTAN' mark was registered on July 16, 2013. This registration is under registration number 4368391 on the Principal Register. The renewal date for this mark is listed as March 6, 2023. It is important for prospective franchisees to understand the registration status and renewal dates of trademarks, as these factors can impact the long-term viability and legal protection of the brand.

Itan's FDD also indicates that Gold Mark, LLC, an affiliate, is the entity that registered the trademarks with the United States Patent and Trademark Office. This arrangement is facilitated through an Intellectual Property License Agreement, granting Itan the right to use and sublicense the marks to its franchisees. This agreement automatically renews annually unless terminated under specific conditions, such as bankruptcy or insolvency.

While the 'iTAN' mark is registered, Itan also uses unregistered marks. The FDD states that Itan has an intent to use application for the 'iTAN' mark with serial number 98396879, filed on February 7, 2024. It is important to note that unregistered marks do not have the same legal protections as registered trademarks, potentially increasing the risk of challenges to their use. If Itan were to change the trademarks franchisees are allowed to use, the franchisee would bear the cost of switching to the new trademark, which Itan estimates could range from $10,000 to $20,000.