Does the Itan Brand Standards Manual include specifications, techniques, methods, operating procedures, and quality standards?

According to Itan's 2025 Franchise Disclosure Document, the Brand Standards Manual does include specifications, techniques, methods, operating procedures, and quality standards.

The FDD specifies that franchisees must operate their salons in strict compliance with the manual to maintain the goodwill associated with Itan's marks. The manual is designed to establish and protect Itan's brand standards, ensuring uniformity and quality across all salons. Itan retains the right to modify the manual at any time, and these modifications become binding upon notification to the franchisee.

This requirement ensures that all Itan franchises maintain a consistent brand experience and level of service. Franchisees must adhere to the standards outlined in the manual, which may include written text, videos, tutorials, training modules, and other forms of communication. This compliance is crucial for protecting the brand's reputation and the quality of services offered.