What is the application date for the unregistered 'iTAN' mark with serial number 98396879?

According to Itan's 2025 Franchise Disclosure Document, the application date for the unregistered 'iTAN' mark with serial number 98396879 is February 7, 2024. This mark is listed as an 'intent to use application,' meaning Itan has applied to register the trademark but has not yet demonstrated actual use in commerce.

It is important to note that this 'iTAN' mark is unregistered, which, as stated in the FDD, means it does not have as many legal benefits and rights as a federally registered trademark. If Itan's right to use this mark is challenged, franchisees may have to change to an alternative trademark, potentially increasing their expenses. The FDD does not specify who bears the cost of defending the trademark.

Prospective franchisees should be aware of the risks associated with using an unregistered mark. While Gold Mark, Itan's affiliate, applied to register the mark, there is no guarantee that the registration will be approved. If the application is rejected or if a third party successfully challenges Itan's use of the mark, franchisees may be required to rebrand their businesses, incurring additional costs. Itan estimates these costs could range from $10,000 to $20,000. Franchisees should also notify Itan immediately if they discover any infringing use or challenges to the use of the marks, but Itan is not required to take any action.