Under what trade name does Boomerang Franchise LLC operate Hyper Kidz franchises?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
The Franchisor is Boomerang Franchise LLC. For ease of reference Boomerang Franchise LLC will be referred to as "we" or "us" in this Disclosure Document. We will refer to the person or entity who signs the Franchise Agreement as "you" throughout this Disclosure Document. If you are a corporation or other legal entity, certain provisions of the Franchise Agreement apply to your "Principals" (defined below) and will be noted.
We are a Maryland limited liability company formed on May 14, 2018. We do business under our corporate name and under the name "Hyper Kidz". Our principal business address is 6120 Syracuse Court, Clarksville, Maryland, 21029. We are engaged in the business of granting and supporting franchises to franchisees under the "Hyper Kidz" trade name and trademark. We have no other business activities. We have never offered franchises in this or any other line of business. We began offering franchises in October 2018.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2024 FDD)
According to the 2024 Hyper Kidz Franchise Disclosure Document, Boomerang Franchise LLC operates under its corporate name and the trade name "Hyper Kidz". As the franchisor, Boomerang Franchise LLC grants and supports franchises to franchisees specifically under the "Hyper Kidz" trade name and trademark.
For a prospective franchisee, this means that while the legal entity you contract with is Boomerang Franchise LLC, the business you will be operating will be branded and known as Hyper Kidz. All marketing, signage, and business operations will be conducted under the Hyper Kidz name. This is a common practice in franchising, where a parent company establishes a brand name for its franchise system.
It is important to note that Boomerang Franchise LLC owns the "Hyper Kidz" trademarks, service marks, and commercial symbols. As a franchisee, you are granted the right to use these marks as part of your franchise agreement. However, the franchisor retains the right to modify these marks periodically. Franchisees should stay aware of any changes to the brand's trademarks, service marks and commercial symbols.