Under what names does Boomerang Franchise LLC conduct Hyper Kidz business?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
The Franchisor is Boomerang Franchise LLC. For ease of reference Boomerang Franchise LLC will be referred to as "we" or "us" in this Disclosure Document. We will refer to the person or entity who signs the Franchise Agreement as "you" throughout this Disclosure Document. If you are a corporation or other legal entity, certain provisions of the Franchise Agreement apply to your "Principals" (defined below) and will be noted.
We are a Maryland limited liability company formed on May 14, 2018. We do business under our corporate name and under the name "Hyper Kidz". Our principal business address is 6120 Syracuse Court, Clarksville, Maryland, 21029. We are engaged in the business of granting and supporting franchises to franchisees under the "Hyper Kidz" trade name and trademark. We have no other business activities. We have never offered franchises in this or any other line of business. We began offering franchises in October 2018.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2024 FDD)
According to the 2024 Hyper Kidz Franchise Disclosure Document, Boomerang Franchise LLC conducts business under its corporate name, Boomerang Franchise LLC, and also under the name "Hyper Kidz". As the franchisor, Boomerang Franchise LLC grants and supports franchises to franchisees using the Hyper Kidz trade name and trademark. This means that while the legal entity is Boomerang Franchise LLC, the business is operated and known to the public as Hyper Kidz.
For a prospective franchisee, this is important for understanding the legal and branding aspects of the franchise. All legal documents and agreements will be under the name Boomerang Franchise LLC, but the business will be marketed and operated as Hyper Kidz. This dual identity is common in franchising, where a parent company manages the franchise system while the individual units operate under the brand name.
Knowing this distinction helps franchisees understand who they are contracting with legally (Boomerang Franchise LLC) and how to represent their business to the public (Hyper Kidz). This is a typical arrangement in franchise systems, allowing for brand recognition and standardization across different locations while maintaining a clear legal structure.