Under what conditions can I promote my Hyper Kidz Business on social media?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
You are not permitted to promote your Hyper Kidz Business or use any of the Marks in any manner on any social or networking Websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior
written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Hyper Kidz Business's operation, including prohibitions on your and your employees posting or blogging comments about the Hyper Kidz Business or the System, other than on a Website established or authorized by us ("social media" includes personal blogs, common social networks like Facebook, Instagram and YouTube, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any Website we establish and maintain, including any and all material you may furnish to us for your "click through" subpage. We reserve the right, at any time, to revoke your ability to use social media and/or to maintain a social media Website.
Source: Item 22 — CONTRACTS (FDD page 52)
What This Means (2024 FDD)
According to Hyper Kidz's 2024 Franchise Disclosure Document, franchisees are generally restricted from independently promoting their business on social media platforms. Specifically, a franchisee cannot promote their Hyper Kidz Business or use any of the brand's trademarks on social networking websites like Facebook, Instagram, LinkedIn, or Twitter without obtaining prior written consent from Hyper Kidz. This restriction underscores the franchisor's intent to maintain control over the brand's image and marketing strategies across all social media channels. Hyper Kidz retains the right to revoke a franchisee's ability to use social media for business promotion at any time.
Hyper Kidz will control all social media initiatives. Franchisees must adhere to Hyper Kidz's system standards regarding social media use in their business operations. This includes prohibitions on franchisees and their employees posting or blogging comments about the Hyper Kidz Business or the broader Hyper Kidz system, except on websites established or authorized by the franchisor. Hyper Kidz will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly.
Hyper Kidz reserves the right to conduct collective or national campaigns through local social media channels on behalf of the franchisee. The franchisor retains sole ownership of the copyrights to all material appearing on any website they establish and maintain, including any content franchisees provide for their "click through" subpage. This centralized approach allows Hyper Kidz to ensure brand consistency and manage the overall online presence of the franchise system, while franchisees are expected to maintain and update the branded social media pages provided by Hyper Kidz.