What System Standards must a Hyper Kidz franchisee comply with regarding social media?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
You are not permitted to promote your Hyper Kidz Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System Standards regarding the use of social media in your Hyper Kidz Business's operation, including prohibitions on your and your employees posting or blogging comments about the Hyper Kidz Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks like Facebook, Instagram and YouTube, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We have the right to conduct collective/national campaigns via local social media on your behalf.
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us for your "click through" subpage. We reserve the right, at any time, to revoke your ability to use social media and/or to maintain a social media website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–33)
What This Means (2024 FDD)
According to Hyper Kidz's 2024 Franchise Disclosure Document, franchisees must adhere to specific System Standards regarding social media usage. A franchisee is not allowed to promote their Hyper Kidz Business or use any of the Marks on social or networking websites, such as Facebook, Instagram, LinkedIn, or Twitter, without prior written consent from Hyper Kidz. Hyper Kidz retains control over all social media initiatives. Franchisees must comply with Hyper Kidz's System Standards for social media, which include restrictions on posting or blogging comments about the Hyper Kidz Business or the System, except on websites authorized by Hyper Kidz. The definition of "social media" includes personal blogs, common social networks like Facebook, Instagram, and YouTube, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, and file, audio, and video-sharing sites.
Hyper Kidz will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly. Hyper Kidz reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. Hyper Kidz retains sole ownership of the copyrights to all material on any website they establish, including material furnished by the franchisee for their "click through" subpage.
Hyper Kidz also reserves the right to revoke a franchisee's ability to use social media or maintain a social media website at any time. This indicates that Hyper Kidz maintains tight control over its brand's online presence and reputation, and franchisees must align their social media activities with the franchisor's standards and directives. This level of control is common in franchising to ensure brand consistency and manage risk associated with franchisee's online activities.