Can Hyper Kidz specify the content, frequency, and procedure for updating my 'click through' subpage?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We may establish one or more Websites accessible through one or more uniform resource locators ("URLs") and, if we do, we may design and provide for the benefit of your Hyper Kidz Business a "click through" subpage at our Website for the promotion of your Hyper Kidz Business. If we establish one or more Websites or other modes of electronic commerce and if we provide a "click through" subpage at the Website(s) for the promotion of your Hyper Kidz Business, you must routinely provide us with updated copy, photographs and news stories about your Hyper Kidz Business suitable for posting on your "click through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click through" subpage.
Source: Item 22 — CONTRACTS (FDD page 52)
What This Means (2024 FDD)
According to Hyper Kidz's 2024 Franchise Disclosure Document, Hyper Kidz retains control over the content of the website and any subpages. Specifically, Hyper Kidz may establish a "click through" subpage on their website to promote your specific Hyper Kidz Business location.
If Hyper Kidz establishes such a subpage, the franchisee is responsible for providing updated copy, photographs, and news stories about their Hyper Kidz Business. These materials must be suitable for posting on the subpage. Hyper Kidz explicitly reserves the right to specify the content, frequency, and procedure that the franchisee must follow when updating their "click through" subpage.
This means that while franchisees can contribute to their subpage, Hyper Kidz has the final say on what content is displayed, how often it is updated, and the process for making those updates. The franchisee must adhere to Hyper Kidz's guidelines in order to maintain brand consistency and control the overall online presence of the Hyper Kidz system. This also prevents franchisees from independently altering the website or using social media in ways that Hyper Kidz does not approve.