In the Hyper Kidz Internet Advertising, Social Media, Software and Telephone Account Agreement, what is the agreement referred to as?

According to the 2024 Hyper Kidz Franchise Disclosure Document, Attachment 10 is titled "INTERNET ADVERTISING, SOCIAL MEDIA, SOFTWARE AND TELEPHONE ACCOUNT AGREEMENT". This agreement outlines the terms and conditions under which a franchisee can conduct internet-based advertising, maintain social media accounts, and use software and telephone listings linked to the Hyper Kidz brand.

This agreement is crucial because it dictates how a franchisee can market their Hyper Kidz business online and through other digital channels. It ensures that all franchisees adhere to the brand's standards and guidelines when using social media, websites, and other electronic platforms. Hyper Kidz maintains control over the brand's online presence, including the right to approve or revoke a franchisee's ability to use social media for their business.

For a prospective Hyper Kidz franchisee, understanding this agreement is essential. It clarifies the extent to which they can independently manage their online marketing efforts and highlights the importance of adhering to the franchisor's directives. The agreement also specifies that Hyper Kidz reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee, indicating a degree of centralized marketing control.