If Hyper Kidz establishes a website, what is a 'click through' subpage?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We may establish one or more websites accessible through one or more uniform resource locators ("URLs") and, if we do, we may design and provide for the benefit of your Hyper Kidz Business a "click through" subpage at our website for the promotion of your Hyper Kidz Business. If we establish one or more websites or other modes of electronic commerce and if we provide a "click through" subpage at the website(s) for the promotion of your Hyper Kidz Business, you must routinely provide us with updated copy, photographs and news stories about your Hyper Kidz Business suitable for posting on your "click through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click through" subpage.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–33)
What This Means (2024 FDD)
According to Hyper Kidz's 2024 Franchise Disclosure Document, if Hyper Kidz establishes a website, they may design and provide a "click through" subpage for each franchisee's business to promote their specific location. This subpage would be part of the main Hyper Kidz website but tailored to market the individual franchise.
For a prospective Hyper Kidz franchisee, this means that Hyper Kidz may create a dedicated space on their website to advertise the franchisee's specific Hyper Kidz Business. To ensure the subpage remains current and relevant, the franchisee must routinely provide updated copy, photographs, and news stories about their location to Hyper Kidz.
Hyper Kidz retains control over the content and presentation of these subpages, as they reserve the right to specify the content, frequency, and procedure for updating the "click through" subpage. This ensures brand consistency and quality across all online representations of Hyper Kidz franchises. It is important for franchisees to understand that while they can contribute content, the final decision on what appears on the subpage rests with Hyper Kidz.