What is Hyper Kidz's definition of 'Electronic Advertising' in the context of the franchise agreement?

Based on the 2024 Hyper Kidz Franchise Disclosure Document, franchisees are restricted in their electronic advertising activities. Specifically, franchisees cannot directly or indirectly advertise through the internet, the world wide web, or any similar electronic delivery system to clients outside of their designated territory. An exception is made for party bookings made through the Hyper Kidz website.

This restriction also applies to telecopy or other telephonic or electronic communications, including toll-free numbers, directed to or received from clients or prospective clients located outside of the franchisee's designated territory. However, franchisees are allowed to place advertisements in printed media, television, and radio, even if those advertisements are incidentally viewed by prospective customers outside their designated territory due to the natural circulation or reach of those media.

The franchisee is explicitly prohibited from directly soliciting customers outside of their designated territory and from selling any products at wholesale. Hyper Kidz retains control over internet and electronic commerce activities pertaining to the System, including establishing and maintaining websites. Franchisees are generally prohibited from maintaining their own websites or advertising on the internet in connection with their Hyper Kidz Business, and they cannot use social media for promotion without prior written consent.