Who controls social media initiatives for Hyper Kidz?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
You are not permitted to promote your Hyper Kidz Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System Standards regarding the use of social media in your Hyper Kidz Business's operation, including prohibitions on your and your employees posting or blogging comments about the Hyper Kidz Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks like Facebook, Instagram and YouTube, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We have the right to conduct collective/national campaigns via local social media on your behalf.
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us for your "click through" subpage. We reserve the right, at any time, to revoke your ability to use social media and/or to maintain a social media website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–33)
What This Means (2024 FDD)
According to Hyper Kidz's 2024 Franchise Disclosure Document, Hyper Kidz retains control over all social media initiatives. As a franchisee, you are not allowed to promote your Hyper Kidz business or use any of the brand's marks on social media platforms like Facebook, Instagram, LinkedIn, or Twitter without prior written consent from Hyper Kidz.
Hyper Kidz will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly. Hyper Kidz also reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee.
Hyper Kidz also retains sole ownership of the copyrights to all material on any website they establish and maintain. They can revoke a franchisee's ability to use social media or maintain a social media website at any time. Franchisees must also comply with Hyper Kidz's system standards regarding social media use, including prohibitions on posting or blogging comments about the business or system, except on websites authorized by Hyper Kidz.