Can Hyper Kidz agents or representatives communicate with customers of a Hyper Kidz Business both on and off the premises to obtain testimonials?
Hyper_Kidz Franchise · 2024 FDDAnswer from 2024 FDD Document
You agree to permit us or our agents or representatives to communicate with customers of the Hyper Kidz Business on or off the premises of the Hyper Kidz Business for the purpose of procuring testimonials and/or endorsements of Hyper Kidz Businesses, its Products and its Services. You further agree that we may make any or no use of such testimonials without compensation to you.
Source: Item 22 — CONTRACTS (FDD page 52)
What This Means (2024 FDD)
According to Hyper Kidz's 2024 Franchise Disclosure Document, Hyper Kidz, its agents, or representatives are permitted to communicate with customers of a Hyper Kidz Business, whether on or off the premises, to get testimonials and endorsements for Hyper Kidz Businesses, its Products, and its Services.
The franchisee agrees that Hyper Kidz can use these testimonials without providing any compensation to the franchisee. This means that Hyper Kidz has the right to use any testimonials obtained from customers of a franchise location for its own marketing purposes without having to pay the franchisee for the use of those testimonials.
This clause allows Hyper Kidz to actively collect customer feedback and use it to promote the brand. For a potential franchisee, this means they must allow Hyper Kidz to interact with their customers for testimonial purposes, which could be beneficial for the overall brand image but does not provide direct financial benefit to the franchisee.