When was the Hydrodog word mark registration renewed most recently?

According to Hydrodog's 2025 Franchise Disclosure Document, the Hydrodog word mark was most recently renewed on September 23, 2020. The initial registration date for the Hydrodog word mark was October 12, 2010, with subsequent renewals on April 12, 2017, and September 23, 2020. Hydrodog also has another registration (Reg: 7279683) with a registration date of January 16, 2024, but the excerpt does not specify what mark this registration covers.

Maintaining active trademark registrations is crucial for Hydrodog to protect its brand identity and prevent others from using similar marks. The FDD states that Hydrodog has filed all required affidavits and renewals for its principal trademarks, indicating a commitment to protecting its intellectual property. Franchisees benefit from a strong, protected brand, as it enhances customer recognition and trust.

As a Hydrodog franchisee, you are required to use the marks in operating your Hydrodog business. You must also notify Hydrodog immediately if you become aware of any unauthorized use of similar marks. While Hydrodog has the right to take action against infringers, franchisees are expected to participate in such actions at their own expense. Hydrodog is only obligated to defend franchisees against claims arising from the use of Hydrodog's primary marks.

It's important to note that Hydrodog can modify or discontinue the use of any mark, and franchisees are responsible for the tangible costs associated with such changes, such as replacing signs and materials. Hydrodog is not required to reimburse franchisees for these costs or any other expenses related to the change. This highlights the importance of understanding the terms and conditions related to trademark usage and potential changes as a Hydrodog franchisee.