Can Hydrodog use or disseminate advertising materials submitted by a franchisee?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
ttendance, with each franchised business having one vote (including businesses we own that exist within the Cooperative's area), but no franchisee (or commonly controlled group of franchisees) may have more than twenty-five percent (25%) of the vote in the Cooperative regardless of the number of franchised businesses owned;
- (e) without our prior written approval, the Cooperative may not use, nor furnish to its members, any marketing or promotional plans or materials; all such plans and materials must be submitted to us for our approval in accordance with the procedure set forth in Section 9.4;
- (f) no later than the 15th day of each month, each member/franchisee must submit its contribution to the Cooperative, together with such other statements or reports as we or the Cooperative may require, with our prior written approval; and
- (g) if an impasse occurs because of a Cooperative members' inability or failure, within 45 days, to resolve any issue affecting the Cooperative's establishment or effective functioning, upon request of any Cooperative member, that issue must be submitted to us for consideration, and our resolution of such issue is final and binding on all Cooperative members.
- 12.9 Local Advertising Expenditures. In addition to any Marketing Funds set forth herein, you may, but are not required to, conduct advertising for the HydroDog Business in your Territory ("Local Advertising"), provided that all such advertising is in compliance with our standards and has been approved by us in writing.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees may conduct local advertising for their HydroDog Business in their territory, provided that all such advertising complies with Hydrodog's standards and has been approved by them in writing. Franchisees must submit advertising expenditure reports accurately reflecting their local advertising expenditures, including verification copies of all advertising and any other information that Hydrodog requires, within thirty (30) days of Hydrodog's request.
Additionally, the document states that without Hydrodog's prior written approval, a Cooperative (if established) may not use, nor furnish to its members, any marketing or promotional plans or materials. All such plans and materials must be submitted to Hydrodog for approval.
Hydrodog also reserves the right to require franchisees to include certain language on all advertising used locally, such as "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", and reference to their telephone number and/or Website. All advertising must also comply with any applicable laws or regulations. These stipulations ensure that Hydrodog maintains control over its brand image and marketing strategies, even at the local level, and that all advertising is legally compliant.
Therefore, while franchisees can submit advertising materials, Hydrodog retains the right to approve and potentially disseminate or use those materials, ensuring consistency and compliance across the franchise system.