Under the Hydrodog Franchise Agreement, what is included in the management of websites?

All Websites (as defined below) are managed exclusively by HydroDog web designers and are considered "advertising" under the Franchise Agreement, subject to our review and prior written approval before use. This management includes access to the resource center, store, and vendor list. As used in the Franchise Agreement, the term "Website" means an interactive electronic document contained in a network of computers linked by communications software that you operate or authorize others to operate and that refers to your HydroDog Business, Marks, us, or the System. The term Website includes Internet and World Wide Web home pages. In connection with any Website, the Franchise Agreement provides that you may not establish a Website, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Mark, through the Internet without our prior written approval. As a condition to granting any consent, we will have the right to establish any requirement that we deem appropriate, including a requirement that your only presence on the Internet will be through one or more web pages that we establish on our Website.

We will also have the right to establish a website or other electronic system providing private and secure communications (such as an intranet) between us, our franchisees, and other persons and entities that we determine appropriate. If we require, you must establish and maintain access to the intranet in the manner we designate. Additionally, we may periodically prepare agreements and policies concerning the use of the intranet that you must acknowledge and/or sign.

Any digital platforms we establish or maintain, including but not limited to websites, apps, or other ecommerce channels, may serve multiple functions, including advertising and promoting HydroDog products, programs, and services, as well as marketing HydroDog franchise opportunities. We exclusively retain all rights to electronic commerce, and these platforms will be managed by our designated web designers.

You are not permitted to promote your HydroDog Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or X, without our prior written consent. We will provide you with access to branded social media pages, handles, and assets, which you are required to update regularly. We alone may establish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, X or Snapchat. You must comply with our System standards regarding the use of social media in your HydroDog Business's operation, including prohibitions on your and the Business's employees posting or blogging comments about the Business or the System, other than on a website or social media platform established or authorized by us ("social media" includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like X, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf. In addition, only we may respond to reviews of HydroDog businesses that are posted on Yelp, TripAdvisor and similar Websites. (Franchise Agreement, Section 12.10)

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)