After transferring a Hydrodog franchise, can transferring owners identify themselves as a former Hydrodog franchisee?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
- (l) you and your transferring owners have agreed that, except with respect to other HydroDog Businesses you own and operate, you and they will not directly or indirectly at any time or in any manner identify yourself or themselves or any business as a current or former HydroDog Business, or as one of our licensees or franchisees, use any Mark, any colorable imitation of a Mark, or other indicia of a HydroDog Business in any manner that suggests or indicates a current or past connection or association with us, or utilize for any purpose any trade name, trade or service mark or other commercial symbol that suggests or indicates a current or past connection or association with us.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to the 2025 Hydrodog Franchise Disclosure Document, after transferring a Hydrodog franchise, the transferring owners are restricted from identifying themselves or their businesses as a current or former Hydrodog business. This restriction applies to any manner of identification that suggests a past or present connection with Hydrodog.
Specifically, transferring owners cannot use any Hydrodog marks, imitations of those marks, or any other indicators associated with the Hydrodog business. This includes trade names, trademarks, service marks, or any commercial symbols that might imply an association with Hydrodog. The only exception to this rule is if the transferring owners continue to own and operate other Hydrodog businesses.
This provision ensures that former franchisees do not misrepresent their current business activities or create confusion in the marketplace regarding their affiliation with the Hydrodog brand. It protects Hydrodog's brand identity and prevents potential misuse of its trademarks and business reputation by those no longer associated with the franchise.