Are there exceptions to the restrictions on identifying as a former Hydrodog franchisee after a transfer?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
- (l) you and your transferring owners have agreed that, except with respect to other HydroDog Businesses you own and operate, you and they will not directly or indirectly at any time or in any manner identify yourself or themselves or any business as a current or former HydroDog Business, or as one of our licensees or franchisees, use any Mark, any colorable imitation of a Mark, or other indicia of a HydroDog Business in any manner that suggests or indicates a current or past connection or association with us, or utilize for any purpose any trade name, trade or service mark or other commercial symbol that suggests or indicates a current or past connection or association with us.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to the 2025 Hydrodog Franchise Disclosure Document, there are limited exceptions to the restrictions preventing a former franchisee from identifying themselves as such after a transfer. Specifically, this restriction does not apply to other Hydrodog businesses that the franchisee continues to own and operate. This means that if a franchisee sells one Hydrodog location but retains ownership of others, they are still permitted to identify themselves as a Hydrodog franchisee in connection with those other businesses.
This exception is important for franchisees who may own multiple Hydrodog locations and decide to sell one. It allows them to maintain their association with the Hydrodog brand for their remaining businesses, which could be beneficial for marketing and customer recognition. However, it is crucial that the franchisee clearly distinguishes between the sold business and the retained businesses to avoid any confusion among customers.
It is important to note that this exception is narrowly defined. The franchisee can only identify themselves as a current or former Hydrodog franchisee with respect to the Hydrodog businesses they still own and operate. Any other use of the Hydrodog brand or association after the transfer is strictly prohibited, as outlined in the franchise agreement. Franchisees should seek legal counsel to fully understand the implications of these restrictions and ensure compliance with the agreement.