What tangible costs are Hydrodog franchisees responsible for if Hydrodog modifies a mark?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
If we decide to modify or discontinue the use of any mark and/or use one or more additional or substitute marks, you will be responsible for the tangible costs (such as replacing signs and materials) associated with such a change. We are not required to reimburse you for any costs you incur in relation to any change or substitution, such as the cost of changing stationery or signage, and have no obligation or liability to you as a result of any change or substitution.
Source: Item 13 — TRADEMARKS (FDD pages 32–33)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees are responsible for the tangible costs associated with changes to Hydrodog's marks. Specifically, if Hydrodog decides to modify or discontinue the use of any mark, or use substitute marks, franchisees must cover costs such as replacing signs and materials.
Hydrodog is not obligated to reimburse franchisees for any expenses incurred due to these changes. This includes costs related to changing stationery or signage. Furthermore, Hydrodog assumes no liability to franchisees as a result of any mark changes or substitutions.
This policy means that prospective Hydrodog franchisees should be aware that rebranding or trademark updates could require them to spend additional money on new signage, marketing materials, and other items displaying the updated branding. Franchisees should factor in these potential costs when evaluating the overall investment and profitability of a Hydrodog franchise.