What standards must Hydrodog franchisees adhere to when conducting advertising and promotion?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall not advertise or use the Marks in any fashion on the Internet or via other means of advertising through telecommunication without our express written consent.
We reserve the right, in our Reasonable Business Judgment, to require you to include certain language on all advertising to be used locally by you, including, but not limited to, "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", and reference to our telephone number and/or Website. All of your advertising must also comply with any applicable laws or regulations.
internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, Twitter or Snapchat. You must comply with our System standards regarding the use of social media in your HydroDog Business' operation, including prohibitions on you and your HydroDog Business' employees posting or blogging comments about your HydroDog Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly as specified in our social media policies. You acknowledge that we have the exclusive right to execute collective or national campaigns through your local social media accounts on your behalf. We reserve the exclusive right to conduct collective/national campaigns via local social media on your behalf. You further acknowledge and agree that we shall have the sole right and responsibility to respond to any reviews of HydroDog Businesses posted on Yelp, TripAdvisor or any other similar Website, and you shall not respond to any such reviews.
- 12.9 Local Advertising Expenditures. In addition to any Marketing Funds set forth herein, you may, but are not required to, conduct advertising for the HydroDog Business in your Territory ("Local Advertising"), provided that all such advertising is in compliance with our standards and has been approved by us in writing. If you choose to conduct Local Advertising, you shall submit to us within thirty (30) days of our request, advertising expenditure reports accurately reflecting your Local Advertising expenditures, including verification copies of all advertising and any other information that we require.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards when conducting advertising and promotion. Hydrodog retains significant control over marketing and advertising, including online activities and social media. Franchisees are required to obtain written approval from Hydrodog before advertising on the internet or through telecommunications. Hydrodog also reserves the right to specify language that must be included in local advertising, such as "Franchises Available" or "Each Franchise Location Independently Owned and Operated," along with a reference to their telephone number or website. All advertising must comply with applicable laws and regulations.
Hydrodog provides branded social media pages/handles/assets to franchisees, which must be updated regularly according to Hydrodog's social media policies. Hydrodog retains the exclusive right to execute collective or national campaigns through local social media accounts. Franchisees are prohibited from posting or blogging comments about their Hydrodog Business or the System on social media, except on websites established or authorized by Hydrodog. Furthermore, Hydrodog has the sole right and responsibility to respond to any reviews of Hydrodog Businesses posted on Yelp, TripAdvisor, or any other similar website, and franchisees are not allowed to respond to such reviews.
In addition to system-wide marketing efforts, franchisees may conduct local advertising, but it must comply with Hydrodog's standards and be approved in writing. Franchisees must submit advertising expenditure reports accurately reflecting their local advertising expenditures, including verification copies of all advertising and any other required information, within thirty (30) days of Hydrodog's request. These measures ensure that all advertising and promotional activities align with Hydrodog's brand standards and legal requirements, while also allowing Hydrodog to maintain control over its online reputation and marketing strategies.