Who has the right to establish, maintain, modify, or discontinue social media accounts for Hydrodog?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote your HydroDog Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or Twitter, without our prior written consent. We alone may establish, maintain, modify or discontinue all
internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, Twitter or Snapchat. You must comply with our System standards regarding the use of social media in your HydroDog Business' operation, including prohibitions on you and your HydroDog Business' employees posting or blogging comments about your HydroDog Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly as specified in our social media policies. You acknowledge that we have the exclusive right to execute collective or national campaigns through your local social media accounts on your behalf. We reserve the exclusive right to conduct collective/national campaigns via local social media on your behalf. You further acknowledge and agree that we shall have the sole right and responsibility to respond to any reviews of HydroDog Businesses posted on Yelp, TripAdvisor or any other similar Website, and you shall not respond to any such reviews.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog alone has the right to establish, maintain, modify, or discontinue all internet activities pertaining to the Hydrodog system, including social media accounts. While franchisees must comply with Hydrodog's system standards regarding social media use, Hydrodog retains control over the brand's online presence.
Franchisees are not permitted to promote their Hydrodog business or use any of the marks on social media websites without prior written consent from Hydrodog. Hydrodog will provide access to branded social media pages, handles, and assets, which franchisees must update regularly as specified in Hydrodog's social media policies. Hydrodog also has the exclusive right to execute collective or national campaigns through the franchisee's local social media accounts.
Hydrodog also has the sole right and responsibility to respond to any reviews of Hydrodog businesses posted on Yelp, TripAdvisor, or any other similar website, and franchisees are prohibited from responding to such reviews. This ensures that Hydrodog maintains a consistent brand message and manages customer feedback effectively across all online platforms. These policies are typical in franchising, where the franchisor seeks to protect brand reputation and ensure consistent marketing efforts.