According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog retains specific rights regarding marketing and sales, including electronic marketing programs. While franchisees are generally prohibited from marketing through the internet or other electronic means, this restriction does not apply to Hydrodog's own website or any electronic marketing programs that Hydrodog authorizes.

Hydrodog maintains the right to sell or distribute products and services through various channels without any restrictions. This includes distributing branded products through any outlet, including general retail stores, pet stores, or by electronic means, regardless of location. Hydrodog also retains the right to offer products and services through the Internet, World Wide Web, and other similar venues, irrespective of the customer's location.

These stipulations mean that Hydrodog franchisees must rely on Hydrodog's approved electronic marketing programs and website for online marketing efforts. Franchisees are restricted from independently engaging in online marketing or sales outside of these approved channels. This could limit a franchisee's ability to reach customers online and compete with other businesses that have more freedom in their online marketing strategies. However, it also ensures a consistent brand image and marketing approach across the Hydrodog system.