Is Hydrodog required to reimburse a franchisee for costs incurred due to a change or substitution of Hydrodog's marks?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
If we decide to modify or discontinue the use of any mark and/or use one or more additional or substitute marks, you will be responsible for the tangible costs (such as replacing signs and materials) associated with such a change. We are not required to reimburse you for any costs you incur in relation to any change or substitution, such as the cost of changing stationery or signage, and have no obligation or liability to you as a result of any change or substitution.
Source: Item 13 — TRADEMARKS (FDD pages 32–33)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog is not required to reimburse franchisees if the company decides to modify or discontinue a mark, or use substitute marks. The franchisee is responsible for the tangible costs associated with such changes. These costs could include replacing signs and materials.
Hydrodog explicitly states that it is not obligated to reimburse franchisees for any expenses incurred due to these changes. This includes, but is not limited to, the cost of changing stationery or signage. Furthermore, Hydrodog has no obligation or liability to the franchisee as a result of any mark change or substitution.
This policy places the financial burden of rebranding or mark changes squarely on the franchisee. Prospective franchisees should carefully consider the potential costs associated with such changes, as these can be significant and are not covered by Hydrodog. It is important to factor in these potential expenses when evaluating the overall financial viability of the Hydrodog franchise.